- Invitation-only marketplace allowing select buyers to bid on impressions
- Amazon’s marketplace of 10,000+ directly integrated sites and apps
- Code is placed directly on participating websites and apps
- Exclusive supply sources available in the Amazon DSP
Marta is an advertiser running campaigns focused on improving consideration metrics of their promoted and brand halo products. Which metrics would be most useful to measure consideration from her campaign?
Click-through rate Detail page views, Detail Page view rate, Add to carts, Add to cart rate Total DPVs, Total DPVR, Total Add to carts, Total ATCR