Question:

Which of the following best describes the relationship between the interview process for identifying Jobs To Be Done and the interview process for understanding personas?

Answer:

  • Persona interviews focus on understanding the sort of person you’re interviewing, while Jobs To Be Done interviews focuses on the reason they bought your product.
  • The two processes are basically the same.
  • The questions in the two interviews are basically the same, but persona interviews are conducted with customers, while Jobs To Be Done interviews are conducted with prospects.
  • Jobs To Be Done interviews focus on a person’s employment, while persona interviews focus on the person’s personality.

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