- The careful placement of a sidekick (who represents you) to add humor and much needed sage advice to the “hero” of the story.
- A villain that your audience members are inclined to dislike. Base this oﬀ a real-life competitor to make the villain feel more tangible.
- The intentional use of tone, words, and delivery, all catered to this specific audience for maximum impact.
- Conflict in your story that your audience can connect with
your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions. key interactions that led to either conversions or revenue generated for your