- A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions.
- A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding.
- A company that uses Target ROAS (return on ad spend) bidding and wants to make sure their ads are both consistent and can’t be skipped.
- An advertiser who doesn’t have Google Ads conversion tracking enabled on video campaigns, but still wants the benefits of leveraging the power of video.
Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers are associated with higher brand awareness. Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.
A home-decor advertiser who wants to reach people who recently bought a home. A property advertiser who wants to reach people who recently graduated from