- All departments
- Just marketing
- Just marketing and sales
- All customer-facing departments
What should you do with the leads in box 3?
Have marketing nurture them. Have sales contact them. Have both marketing and sales work with them. Ignore them.
Have marketing nurture them. Have sales contact them. Have both marketing and sales work with them. Ignore them.
Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative. Persona interviews can be