- Using recency targeting with first-party audience lists
- Setting the cost per action (CPA) goal 50 percent lower than your target CPA
- Including the “Thank you” page in your first-party audience targeting
- Always targeting a filtered URL and app list based on where users have converted in the past
Why would you use fixed manual bidding for a line item instead of leaving it to automated algorithmic bidding?
You know the targeted audience is especially valuable and you want to make an extra effort to reach it. Because you can factor in more
