- Target cost-per-lead (tCPL)
- Target cost-per-view (tCPV)
- Target cost-per-click (tCPC)
- Target-cost-per-acquisition (tCPA)
Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?
Target cost-per-view Target cost-per-acquisition Enhanced cost-per-click Max Conversions