- community members may pipe in with an answer, thereby reducing the resources you dedicate to customer support
- it’s an indication that your community building efforts were not as robust as they could have been
- you can rely on the community space to provide answers, moderate discussions and correct any misinformation without supervision
- it should be viewed as a qualified sales lead and funneled immediately to the sales team
Let’s say you’re evaluating a customer of your organization as a potential brand advocate. In addition to the three R’s, what’s another criteria you could use to determine whether this person would represent your organization well?
brand affinity political values influencer connections brand rub number of followers all of these
