- When you have multiple versions of a page to indicate the preferred version
- When your website receives a penalty from Google
- When you have pages that you don’t want search engines to crawl and index
- Whenever you feel like it
When performing keyword research, how can you determine which keywords you should create content for?
Define topics that you want your business to be known for, then find long-tail keywords within that topic area. Perform a competitor analysis to see