- When reviewing a campaign’s performance toward an awareness goal.
- When reviewing a campaign’s performance toward a purchase goal.
- When reviewing a campaign’s performance toward a consideration goal.
- An advertiser never needs to review brand halo metrics.
Question:
When should an advertiser care most about brand halo metrics?
Answer:
Other Exam Posts
Violet is reviewing her campaign report and notices high detail page views (DPV) but low purchase rates. Which of the following is indicated by such results?
Shoppers are not moving from the consideration to purchase stage. Shoppers are not moving from the purchase to advocacy stage. Shoppers are not moving from
