- After sufficient rapport has been built and the customer is looking for what you have to sell
- After a prospect follows them back on a social channel
- After the first casual conversation you have with the person in social media
- A month after you follow the prospect on social media
If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.
competitors revenue targets business goals and buyer personas budget