- set the right buyer personas to send email by setting appropriate segments in your database that will match with the content you’re creating
- set the right template for your emails to send the most contextual message to the appropriate segments
- set the right expectations with those receiving your email by setting an appropriate and contextual goal and then pairing that with information that will provide the most value
- set the right foundations to send your transactional emails at the right time
Each year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with?
The right contacts in your database The right program to analyze the trends The right platform to bring in new contacts The right strategy to