When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at?

% decrease in cost per click and cost per impression
social reach, which is a measure of the volume of content being shared to all different social networks
website traffic resulting from employee shares, which can be measured through the use of UTM links
new employee recruitment and sales leads generated
advocate engagement, which is measured by weekly and monthly active participants