- Name your order.
- Copy your attribution tag to append on your ad as the click-through URL.
- Generate a report to validate that you are measuring all your ad’s clicks correctly.
- Create line items, which generates attribution tags that are placed on ads.
When measuring campaigns using Amazon Attribution, what is the next step after you create an order?
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Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?
Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR. None of the above.