- During the decision stage, when they are deciding on a specific product or service
- Before they even begin their buyer’s journey so that you can lead them through it
- Before the decision stage, when they are still defining their path forward
- After the buyer’s journey is over and they have decided to buy from you
Which of the following is true of most sales organizations?
They would be better off not implementing a coaching program than implementing an ineffective program. Their salespeople’s performance is unlikely to be improved by coaching.
