Question:

When creating your overall lead nurturing strategy, what is something you want to keep in mind and make a part of your strategy?

Treating your contacts the way you want to be treated and showing them value
Contact management and segmentation
Lead rotation for handoff to sales
Only top-of-the-funnel contacts

Setting goals Creating content Selecting personas Identifying the timeline Measuring and improving.

have higher unsubscribe rates. trigger better sales. align with the content for coupons in the email. not sound like the email is coming from a