- Three per day — build awareness, but don’t waste budget on unneeded reintroductions.
- Ten per day — spend some extra so they remember you.
- One per day — you’re just trying to meet new people.
- Unlimited — make sure they remember your brand.
Bid up on the highest-performing audience lists. Increase targeting until the audience is under 1,000 users. Bid up on the audiences with the highest impressions.