- Associating past search history with similar themes and pulling together keywords and phrases
- Parsing out phrases rather than focusing on specific search queries
- Targeting link spam and manipulative link-building practices
- Serving up more personalized and relevant search results
Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll’s website, which search engine function is at play?
Crawling Ranking Discovering Indexing
