- Have marketing nurture them.
- Have sales contact them.
- Have both marketing and sales work with them.
- Ignore them.
After you explain the concept of a judicial branch to your CEO, she says, “Great! I’ll have the sales leadership team make that part of their monthly meeting.” How do you respond?
“In the interest of being unbiased, I think it would be better to have the judicial branch made up of people who are outside of