- To help the buyer define their goals and challenges.
- To help the buyer understand the different ways they might address a goal or challenge.
- To convince the buyer to buy your product or service.
- To help the buyer weigh the pros and cons of your solution relative to other options.
If a lead calls you in response to a voicemail you left, what should you do?
Ask questions about their budget and authority to make sure they’re a qualified lead. Skip the connect call and transition immediately into an explore call.