- To provide a hierarchical structure to a web page
- To entice readers to click through onto a page
- To accurately describe a web page’s contents
- To tell search engine crawlers information about a page
Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?
Perform an SEO audit of the firm’s website to determine if there are any crawl errors or content gaps Set a SMART goal and establish