Question:

What is the purpose of a multi-touch revenue attribution report in HubSpot?

Answer:

  • To analyze the conversion rates between lifecycles or deal stages.
  • To understand which marketing and sales activities are generating revenue for your business.
  • To analyze the interactions that led to conversions on your website.
  • To analyze your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions.

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