- An ideal customer profile broadly describes your target market, and personas describe the types of people in that market.
- Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales.
- An ideal customer profile should include jobs to be done, and a buyer persona includes only demographic information.
- All of the above.
Evaluate this hero statement: Jepsonite Security Systems is a hero to first-time homeowners who are in the market for a security system.
The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed.
