- A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.
- A separate strategy outside of your inbound efforts that involves sending email.
- A strategy for sending all types of email for your business, including sales emails and administrative emails.
- A strategy around sending transactional email for your business.
Which of the following is NOT a step in creating tests for your marketing emails?
Design your test. Review and start your test. Evaluate the segment of recipients you’re sending to. Analyze your whole email marketing strategy performance.
