- Provide them with a framework that helps them match specific pieces of content to the specific needs of their prospects.
- Provide them with as much content as possible to ensure that they have a relevant piece of content for every conversation they might have.
- Empower them to create custom content for each prospect they work with.
- Provide them with content templates so they can easily create personalized content in the moment they need it.
During the Options step of GROW coaching, what is your role as coach?
Provide the salesperson with a list of options for achieving their goal. Help the salesperson explore their options for getting from where they currently are
