- Provide them with a framework that helps them match specific pieces of content to the specific needs of their prospects.
- Provide them with as much content as possible to ensure that they have a relevant piece of content for every conversation they might have.
- Empower them to create custom content for each prospect they work with.
- Provide them with content templates so they can easily create personalized content in the moment they need it.
Provide the salesperson with a list of options for achieving their goal. Help the salesperson explore their options for getting from where they currently are