- Employees going rogue on social media
- A celebrity posting an update that sparks outrage
- A hack into a Twitter account for a major brand
- These are all examples of a social media crisis.
What is NOT an example of a social media crisis?
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Why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy?
It’s difficult to know how much revenue is generated from a sale that originates from a social media campaign. It can be months before you’ve