- An action that triggers an automated email from your marketing automation platform.
- Anything that indicates that you could provide immediate value to someone.
- An action that indicates a prospect is ready to move from the identify phase to the connect phase.
- An event that indicates a sales opportunity is about to expire.
You should do all of the following activities during the identify phase of your inbound sales strategy EXCEPT:
Identify active buyers Identify passive buyers Research potential buyers Help a lead identify their goals and challenges