- A small group of leaders who review every lead sales rejects.
- A small group of salespeople who determine whether the leads marketing is creating are qualified properly.
- A small group of marketers who monitor sales activity to make sure qualified leads are getting contacted promptly.
- The core group of attendees at smarketing meetings.
Evaluate this SLA: Marketing will generate 250 qualified leads each month, and sales will convert 50 of those leads into customers.
This SLA’s requirements focus on the wrong activities. This SLA’s requirements aren’t specific enough. This SLA is missing a requirement. No change needed.