- Ask them where they learn new things related to their job.
- Ask them what distracts them from achieving their goals.
- Ask them what their hobbies are.
- Ask them what refreshes them when they feel frustrated.
After creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these people?
Make it clear early on that your product isn’t a good fit for them. Accept their business and serve them as well as you can.