- to guide your team’s social media tactics to do more of what’s working
- to provide colleagues with relevant content to publish with the compose box
- to demonstrate the ROI of your social media efforts to more senior leadership in your company
- to provide more accurate geo-location search results in your streams
- to supply colleagues with data required for bulk uploader entries
To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use:
Hootsuite campaigns geo-targeted messages location tags internal/external tagging the Hootsuite Surveillance feature geo-search streams