What are the long-term effects of bad data? Select all that apply.


  • Sabotaging your competitors by marketing your business as more successful.
  • Costing your business between 15–25% of revenue a year.
  • Negatively impact any lead nurturing processes in place — impacting sales and marketing teams alike.
  • Getting buy-in from key stakeholders to invest more in automation tools powered by machine learning.

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Good stories share which five characteristics?

Entertaining, educational, encouraging, exceptional, endearing Organized, memorable, universal, helpful, sincere Entertaining, organized, educational, memorable, universal Universal, educational, revolutionary, helpful, resourceful

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