- Teaser, Premise, Promotion, Attraction
- Bumper, Trailer, Banner, Cross-Promotion
- Demographic, Device, Conversion, Goal
- Signals, Context, Sequence, Immersion
Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?
When the bumper ad was skippable. When consumers viewed a bumper ad three or more times. When the bumper ad was shown on the right