- LS – Drama Movie Interest
- LS – Music, Movies, TV Fans
- LS – Parents with Children in Household
- LS – Sports Fans
The World Times, a publisher, has set their inventory’s price floor to $1.05. Advertiser A bids $0.93, Advertiser B bids $1.14, and Advertiser C bids $1.19. What is the most likely outcome in a second-price auction?
Advertiser B wins and pays $1.19 Advertiser C wins and pays $1.19 Advertiser C wins and pays $1.15 Advertiser B wins and pays $1.14