Question:

Ultimate SnowShoes wants to improve their conversion rate for the Winter Warehouse sale. What is a best practice for Ultimate SnowShoes while they’re testing ad copy?

Answer:

Include both landing page and ad copy tests for efficiency
Test as many different versions of their ad copy as possible
Keep the ad copy as generic as possible
Limit the number of versions they test

Other Exam Posts

Matt has run so many reports he’s having trouble figuring out what to pay attention to and what steps to take. What best practice could you give Matt?

Hire an analyst Review the health panel overview Look at historical data — that always forecasts future performance Look for patterns across reports

SuperCoolKicks wants to see which landing page experience is best for users who have clicked the Cool Kicks sneaker ads. What best practice should they follow while they’re running this test?

Keep the landing pages as generic as possible Test as many landing pages as possible to keep the testing period short Test the landing pages

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