True or false? This an example of timeliness within lead nurturing: “A contact downloads a piece of content on ‘The Best Ways to Create Subject Lines for Email Newsletters.’ You and your company send a follow-up piece of content that builds off that subject, such as a blog post on how to write effective email copy.”
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When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional?
Setting goals Creating content Selecting personas Identifying the timeline Measuring and improving.