- True. An email address is enough information for the CRM to create a contact record where you’ll be able to see a full history of the pages that the visitor has viewed on your website. The CRM may also be able to find company information about the person and create a company record based on their email domain.
- True. If a person provides an email address, you’ll be able to send them an email to ask for more information. This is also a good opportunity to find out what products they’re interested in and attempt to make a sale.
- False. An email address without a name is meaningless. At a minimum, your lead flows should collect name and email.
- False. Lead flows should collect as much information as possible about a visitor. You should have a goal of having 5 to 10 fields in each lead flow.
If you send a tracked email to a contact and you get a notification saying they read it, when should you call them?
As soon as you see the first notification. After they respond to your email. After getting at least 10 notifications. After getting three or four
