Question:

Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency?

Answer:

Sets manual bids for specific times of the day
Saves time and marketing resources
Minimum and maximum bid values are determined by the daily budget
Sets the appropriate bid for each and every auction
Integrates a large variety of signals to evaluate user intent

Other Exam Posts

Which of the following goals can you achieve for your marketing campaign by using automated bidding?

Choose what time of day your ads will appear. Target specific devices exclusively. Reach the right user with the right message at the right time.

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

To check for status issues To review new keyword opportunities To react to ever-changing external factors To analyze demographic performance

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