Question:

To improve the performance of video campaigns, how should you approach creative effectiveness?

Answer:

To improve the performance of video campaigns, how should you approach creative effectiveness?

  • Use research-backed creative guidelines and iterate with experimentation.
  • Continue running campaigns with existing creative and slowly introduce new variations.
  • Run an experiment with existing creative and use whichever one performs best.
  • Start with all-new video ad creative that’s already working well for other platforms.

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