There was a viewable video ad on September 25th, a non-viewable display ad on September 26th, a viewable video ad on October 1st, and a non-viewable display ad on October 3rd. The customer purchases the product on Oct 6th. Which of the following receives the credit for conversion?

Shoppers are not moving from the consideration to purchase stage. Shoppers are not moving from the purchase to advocacy stage. Shoppers are not moving from

PMPs are invitation-only marketplaces. PMPs allow advertisers broader access to third-party supply. PMPs leverage Amazon’s header-bidding integrations. PMPs extend the benefits of programmatic to specific publisher buys.