Question:

The marketing team at Shipza consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into Shipza’s mobile site and app experience?

Answer:

  • Because there are still many complex interactions that a user has with a site or app after clicking on an ad
  • Because it’ll help them to grow and organize their audience lists to a greater extent
  • Because it’ll make sure users to leave positive reviews about Shipza
  • Because it’ll help to further improve the click-through rate in their Google Ads account

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