- the value your customers are providing to you
- the value you want to be adding
- the number of followers you gain per quarter
- the amount you spent acquiring them
- the maximum revenue you can extract from customers in exchange
Carrying out social media marketing without a ______________ could result in posts that are unbalanced in tone, subject matter, or purpose. Organizations without this plan will find it more difficult to achieve social media goals and maintain an effective cadence with their posts.
Influencer Strategy Advocate Strategy Content Strategy Paid Strategy Earned Strategy