- All of their business roles connect to the end user.
- They’re all trying to understand how users are interacting with experiences.
- Each of their primary goals is to drive revenue.
- Their primary goal is to grow social engagement.
Paul is the owner of Tennio and is wondering what impact Tennio’s mobile experience is having on revenue. Paul understands that they can calculate the mobile conversion rate (mCvR). Tennio receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does Tennio’s mobile experience create?
$200,000 $500,000 $400,000 $20,000