Question:

Tessa is a marketer at InterFlight. Tessa has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at InterFlight. How does measuring the same KPIs across teams help to create a more user-focused organization?

Answer:

It prevents misalignment.
It encourages feedback from users.
It unlocks additional features in Google Analytics.
It guarantees more conversions.

Other Exam Posts

The marketing team at GoldBoat consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into GoldBoat’s mobile site and app experience?

Because itll make sure users to leave positive reviews about GoldBoat Because there are still many complex interactions that a user has with a site

Vicky manages the Google Ads account for the business, RelicsComics. Vicky focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Vicky is successful in increasing the mCvR?

Clicks and revenue increase. Conversions and revenue increase. Conversions increase while revenue decreases. Conversions decrease while revenue increases.

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