Question:

Ted is new to conversion rate optimization but is eager to get started. Which of the following steps should be his ﬁrst priority?

Answer:

Analyzing what businesses in the same industry are doing
Implementing an A/B test on the homepage
Using data and user feedback to identify areas of opportunity
Creating a hypothesis to test based on his preferences

Other Exam Posts

The Hercules Fitness Center has a website named, HercFit.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to HercFit.com instead of the app. What web technology can open the mobile app from a click on a web ad?

Two-Factor authentication Progressive web app Deep linking Universal links

Santiago has been the marketer and site manager for FixMyCar.com for the past 15 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed signiﬁcantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?

Independent testing program Long-term performance audit Performance maintenance team Performance budget

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