Question:

Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she’s limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?

Answer:

Presentation, Indicators, and Estimation
Production, Interest, and Engagement
Performance, Inspection, and Evaluation
Potential, Importance, and Ease

Other Exam Posts

William has been learning how to ﬁnd opportunities with conversion rate optimization (CRO). William has been instructed to tell the team at MotorValve to use their MotorValve app in real-world situations. Why is it important for MotorValve to see how their app works in real-world situations with regards to CRO?

The app’s speed and performance may vary depending on various factors. The visuals of the app may appear different in various lighting situations. To identify

Robert is the marketer for LuckyGuess.com, an online trivia gaming site. Revenue from the site is down. The VP of sales wants the problem ﬁxed soon. Robert suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Robert would like to better understand how users move through the website. Which category of Google Analytics reports can give Robert that information?

Attribution reports Model comparison reports Flow visualization reports Audience reports

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