Question:

Summer is responsible for leading the testing at SweetFizz. Summer has been using a testing platform for SweetFizz’s app. Why should SweetFizz integrate their testing platform with their app analytics?

Answer:

  • To allow app users to see results of the tests
  • To automatically forward relevant data to the Google Ads account
  • To give all teams at SweetFizz easier access to the test results
  • To quickly and easily identify problem areas

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