Question:

Stuart is in the market for a rain coat. He did a Google search and clicked a link to an outdoor clothing site named CoverUp.com. What must the site marketer for CoverUp.com do to make a good first impression of the site on Stuart?

Answer:

  • Display a video window of products in use
  • Display all their products on the home page
  • Display their most popular products on the home page
  • Provide a very welcoming experience for him

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