- Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
- None of the above.
- Focus on your ads that help drive the lowest ATCR, but drive higher DPVR.
- Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?
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Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?
Detail page views, Detail Page view rate, Add to carts, Add to cart rate Total DPVs, Total DPVR, Total Add to carts, Total ATCR Click-through rate