- flow from, and directly support, social media tactics
- adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound)
- adhere to the CCAF framework: context, challenge, activity, feedback
- be finalized early, so marketing goals can be designed around them
- be independent of competing marketing and organizational goals
On your Facebook Business page, which feature would you use to provide your followers with the ability to shop now, sign up, or contact your organization?
instant conversion ‘featured likes’ column call-to-action button Like-gating third party app integration
