Question:

Shelly has been learning how to ﬁnd opportunities with conversion rate optimization (CRO). Shelly has been instructed to tell the team at Drivesy to use their Drivesy mobile site in real-world situations. Why is it important for Drivesy to see how their mobile site works in real-world situations with regards to CRO?

Answer:

To identify whether the mobile site attracts the attention of nearby people as they use it.
The mobile site’s speed and performance may vary depending on various factors.
To see how it compares against mobile sites belonging to other businesses in the industry.
The visuals of the mobile site may appear different in various lighting situations.

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